Super Bowl Ad Shenanigans

Super Bowl 2010 is in the books, and with no true team in the hunt, the more interesting aspect of this year’s game had to be the commercials. Having seen all of the ads, the hullabaloo surrounding Focus on the Family’s pro-life Super Bowl spot still escapes me. In fact, the consensus two days later, even from Sports Illustrated, seems to be that it was much ado about nothing.

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Surprisingly, if there was any controversy at all among this year’s Super Bowl ads, it was not one involving the abortion issue, but environmentalism.

Audi’s “Green Police” ad mercilessly parodied the overzealousness of the environmental movement, depicting an America run by environmental overlords, prosecuting even the slightest deviation from the ‘green’ norm. In Audi’s America, choosing plastic over paper could earn you an arrest by the green police.

But this too was a mixed bag.

The ad was actually trying to hawk Audi’s A3 TDI, complete with a ‘clean diesel’ engine, no less. The tagline read “Green has Never Felt so Right.” Yet, the entire ad seemed dedicated to highlighting all the ways in which green could feel so wrong.

 

In all, the politically-charged, Super Bowl ad wars of 2010 turned out to be little more than shenanigans stirred by the pro-abortion left. That said, my favorite ad came early in the evening courtesy of Doritos, titled “House Rules.” It can only be described as ‘too cute’. Enjoy!