I'm not exactly sure what it is about the commercial below that makes my stomach churn. But when I saw the holiday commercial below for the GAP, I became both nauseated and livid all at once.
Perhaps it's the phrase: 'Happy do whatever you wanukkah, and to all a cheery night' that draws my ire?
At any rate, I would wager that the 30 second spot is easily the worst commercial of the year, and perhaps somewhere in the top five worst commercials of all-time.
Well done GAP. From now on I'll be shopping at J. Crew, and your shoddy efforts at marketing are the reason why.
The clip appears below. Watch at your own risk.
- Posted using BlogPress from my iPhone





2 comments:
actually, I love it. And most people I have talked love it too. Maybe you are just not their target audience?
I suppose reasonable folks can disagree as to the commercial's effectiveness.
Naturally, I loathe the commercial, and most of the people I've talked to loathe it too.
Perhaps the more interesting point is that we're even having this conversation. Typically, an effective ad is one that avoids the pitfalls we've run into...
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